Dedicated to delivering excellence
Everyone has a story. Here is ours.
Our mission is to empower content creators and gamers with the best tools, strategies, and insights needed to maximize performance and grow their influence. We believe that a thoughtfully curated loadout — from hardware to software to workflow processes — is a foundational leverage point for achieving exceptional results. By simplifying the research and decision-making process, we enable our community to focus on creating impactful content and leveling up their skills.
The idea for Best Loadout began when our founder, Ruby Thomas, saw countless creators struggling to choose the right gear and optimize their workflows. As a seasoned gamer and content strategist, Wealth recognized that most guidance was either generic, outdated, or biased toward affiliate sales. Frustrated by this gap, he started a personal blog that broke down complex equipment choices into clear, actionable recommendations. The blog rapidly grew into a trusted resource, attracting a dedicated audience of gamers, streamers, and creative professionals.
Today, Best Loadout combines industry research, hands-on testing, and community feedback to deliver evidence-based recommendations. Our content extends beyond product picks into frameworks for gear selection, optimization strategies, and growth systems for multi-platform success. We continue to evolve as new technologies and platforms emerge, staying committed to unbiased, user-centric guidance.
Our culture is built around five key attributes that differentiate us from our competition.
User-Centricity
Every guide and recommendation is written to solve real problems for creators and gamers.
Transparency
We disclose when products are sponsored and explain our testing criteria. Our priority is maintaining trust.
Improvement
We revisit and update our content regularly to reflect evolving best practices and technology.
Collaboration
We listen to feedback and incorporate experiences from our audience to refine our insights.
Join Our Community
We invite you to explore our guides, provide feedback, and share your own experiences. Together we’ll build a knowledge base that lifts all creators and gamers to higher levels of performance.